5 Popular Kpop Fashion Trends

Korean pop music, or K-pop, has taken the world by storm, captivating audiences with its infectious beats, mesmerizing choreography, and, of course, its unique fashion sense. K-pop artists have not only become trendsetters in the music industry but also in the world of fashion. From flashy streetwear to daring haute couture, K-pop fashion has consistently pushed boundaries and left a lasting impact. In this blog post, we will explore the top ten most popular K-pop fashion trends in history, showcasing the evolution of style within this dynamic industry.

The Rise of Idol Uniforms

The rise of idol uniforms in K-pop marked a significant trend that emerged in the late 1990s and early 2000s. During this period, idol groups such as H.O.T and S.E.S became pioneers in popularizing the concept of matching outfits among group members.

Idol uniforms served multiple purposes within the K-pop industry. First and foremost, they helped establish a sense of unity and cohesion among group members. By wearing coordinated outfits, idols presented themselves as a collective, emphasizing teamwork and solidarity. This visual representation of unity resonated with fans, fostering a sense of connection and support for the group as a whole.

Idol uniforms often incorporated distinct themes and designs tailored to each group's image and concept. For example, some groups opted for school uniform-inspired outfits, complete with blazers, skirts, ties, and badges. This choice not only gave a youthful and relatable image but also played into the concept of being "student idols," appealing to a wide range of fans in their teenage years.

Other idol groups adopted military-inspired uniforms, featuring bold colors, epaulets, and badges. This style conveyed a strong and disciplined image, aligning with the concept of an idol group that worked together like a well-trained army. These uniforms exuded a sense of authority and power, capturing the attention of fans and making a lasting impression.

The rise of idol uniforms also had practical benefits for management companies. Uniforms made it easier to identify and recognize group members, especially during promotional activities and performances. They provided consistent visual branding that facilitated the marketing and promotion of idol groups.

Over time, the concept of idol uniforms has evolved and become more diverse. While some groups still incorporate traditional uniforms into their concepts, others have taken a more modern and eclectic approach. Nowadays, idol uniforms can range from sleek and stylish outfits to avant-garde and experimental fashion, depending on the group's concept and desired image.

twice kpop groups in matching school uniforms

Funky Hairstyles and Hair Colors

K-pop stars are known for their bold and experimental hairstyles. And if you haven’t already seen our post on K-pop hair we think you have to try, check it out for a bit of background information! From bright and vibrant hair colors like rainbow hues to unconventional cuts such as shaved sides or asymmetrical styles, artists like G-Dragon and CL have pushed boundaries and set trends that continue to influence fans worldwide. Let’s take a look at some of the hairstyle trends we have seen throughout the years. 

Experimentation with Hairstyles

K-pop stars have embraced a wide range of unique and unconventional hairstyles. From asymmetrical cuts to mullets, shaved sides, and voluminous curls, there are no limits when it comes to trying out different styles. Artists like G-Dragon, a member of the group BIGBANG, have become known for their adventurous approach to hairstyles, constantly pushing boundaries and setting trends.

Vibrant Hair Colors

Bold and vibrant hair colors have become synonymous with K-pop fashion. Artists often opt for unconventional shades such as pastel pink, electric blue, fiery red, or even silver and gray. These eye-catching hair colors help idols express their individuality and create a distinct visual impact. Idols like CL, from the girl group 2NE1, and Jimin, from BTS, have sported striking hair colors that have become iconic and influential among fans.

Changing Hair Colors to Match Concepts

K-pop artists frequently change their hair color to align with the concepts of their music releases. They use hair color as a visual representation of the theme or mood they aim to convey. For example, a dark and intense hair color might be chosen for a powerful and edgy concept, while a lighter, pastel shade might be used for a softer and more innocent concept. This dynamic approach to hair color adds an extra layer of storytelling and visual impact to their performances.

2ne1 Kpop iconic hairstyles

Androgynous Fashion

K-pop artists have long challenged gender norms, and their fashion choices reflect this spirit. Stars like Amber Liu and G-Idle's Soyeon have embraced androgynous fashion, often seen in tailored suits, oversized blazers, and gender-neutral silhouettes, promoting inclusivity and self-expression. Androgynous fashion has become a notable trend within the realm of K-pop, as artists challenge traditional gender norms and embrace a more gender-neutral style. The trend of androgynous fashion in K-pop represents a shift towards breaking down gender barriers and promoting inclusivity. By adopting gender-neutral styles, idols challenge traditional fashion norms and redefine beauty standards. Androgynous fashion encourages self-expression, creates a sense of empowerment, and inspires fans to embrace their own unique style, regardless of gender expectations.

High Fashion and Luxury Collaborations

K-pop's global influence has caught the attention of high-end fashion brands. Collaborations between K-pop stars and luxury fashion houses like Louis Vuitton and Chanel have not only elevated their style but also solidified their status as fashion icons. These partnerships have led to memorable red carpet-moments and iconic magazine covers. Here are a few notable examples of such collaborations:

BTS x Louis Vuitton

In 2021, global sensation BTS partnered with luxury fashion brand Louis Vuitton. The collaboration featured the members of BTS as global ambassadors for the brand, and they appeared in Louis Vuitton campaigns and events. The group's unique style and global influence aligned perfectly with Louis Vuitton's aesthetic, resulting in a highly successful and memorable collaboration.


The popular girl group BLACKPINK has collaborated with the renowned fashion house Chanel. BLACKPINK members Jennie and Jisoo have been seen wearing Chanel designs at various events, and they were also appointed as brand ambassadors for Chanel Korea. This collaboration has solidified BLACKPINK's status as a fashion icon and created a strong synergy between the group's bold image and Chanel's timeless elegance.

EXO x Gucci:

K-pop boy group EXO collaborated with luxury brand Gucci for the release of their special album "Don't Mess Up My Tempo" in 2018. Gucci designed custom-made clothing for the group's music videos and promotional activities, incorporating their distinct aesthetic into the fashion pieces. The collaboration showcased the intersection of K-pop and high fashion, garnering significant attention and praise.

louis vuitton bts collaboration

Personalized Fashion

In recent years, there has been a noticeable shift in K-pop fashion towards personalized style choices. You might have seen our blog post talk briefly about this How to Dress like a K-pop star. As idols gain more creative control over their image, they have embraced individuality and used fashion as a means of self-expression. This trend has allowed them to break free from traditional fashion norms and experiment with unique looks that reflect their personalities.

One example of personalized fashion in K-pop is the rise of self-styling. Idols are now actively involved in curating their stage outfits and even their everyday fashion. They work closely with stylists to create looks that resonate with their music, concepts, and personal tastes. This hands-on approach has led to the development of distinct fashion identities for many artists.

Moreover, social media platforms have played a significant role in allowing idols to showcase their personal style. Instagram, in particular, has become a popular platform for idols to share their daily outfits, fashion inspiration, and even fashion hauls. This direct interaction with fans has created a stronger connection and allowed fans to understand their idols on a more personal level.

Another aspect of personalized fashion is the embrace of individual quirks and preferences. Idols now incorporate their favorite fashion elements, such as unique accessories, signature hairstyles, or specific color palettes, into their looks. By doing so, they establish their own fashion trademarks and create a distinct visual identity that fans can easily recognize and appreciate.

Furthermore, K-pop idols have used fashion to convey powerful messages and advocate for social issues. Many idols have been seen wearing clothing items with meaningful slogans, symbols, or charitable collaborations, highlighting their commitment to various causes. This blending of fashion and activism has not only sparked conversations but also inspired fans to follow suit and use fashion as a form of self-expression and social awareness.

And there you have it! The most popular K-pop trends we’ve been seeing since the rise of KPop. If you’re interested in more of the history of K-pop, don’t forget to check out our other blog posts like our take on the Biggest K-pop boy groups of all time. Be sure to check out of Kfashion selection over at Lychee the label for all things KPop as well!
June 07, 2023
Tags: kpop fashion