About us

LYCHEE THE LABEL

Our mission 

Our goal here at Lychee the Label is to provide aspiring fashion icons with the latest Asian streetwear and K-pop inspired clothing to stand out. Our clothing is meant to make you feel both unique and confident. We aim to make our clothes accessible and affordable for anyone who strives to look as good as they feel. Basic fast fashion currently saturates the market. Instead, we want to appeal to the women out there who want to stand out and feel empowered and edgy, both inside and out. Clothes are a different avenue of self-expression, after all. We want to give women access to Asian fashion and streetwear that speaks to them wholeheartedly in a way other brands may not be able to offer.

Lychee The Label aims to rebrand streetwear by giving it a feminine edge. We often find pieces labeled modern streetwear that lean towards being more androgynous and unisex. There is a saturation in streetwear clothes that tend to gravitate towards joggers and your typical basic hoodies. Though street fashion traditionally caters to men, we want to provide our Lychee Babes with pieces that rival our more masculine streetwear counterparts. We aim to bring forth a wider variety of women’s clothing that flatters the feminine body and is made with women in mind. This includes more than just joggers and hoodies. This extends into categories such as shorts, skirts, crop tops, jackets, and more. We believe the variation of streetwear clothes available to women will give us girls a larger pool of choices regarding self-expression. With a mix of soft grunge, K-pop and tech wear aesthetics, we want our customers always to be the baddest babe rocking clothes that are bound to turn heads.

Who we are

Lychee the Label launched in the summer of 2019. We are proud to be an Asian women-owned & women-run business. The founders (us!) were two aspiring fashion bloggers that met through their mutual love for Asian streetwear and K-pop. With our desire to make a mark in the female streetwear industry, we worked together to bring this dream into reality. Of course, we were passionate about existing streetwear fashion trends. We were also passionate about the importance of Asian representation in society and media. As a result, all photos shot and shown on Lychee the Label are taken by ourselves, the co-founders. Our inclusion of Asian representation doesn't just stop there--it goes beyond the photos and into every individual product as well. Many of the clothing names are inspired by popular Asian foods we personally grew up with such as Mochi, Soba, Matcha, and Taiyaki to name a few. We want to leave a mark in a number of ways, and Asian representation along with women empowerment in everything we do in Lychee the Label always stands at the forefront. 

Where do we ship from?

We originally operated from both New York City and Toronto. Over time, we have continued to expand. We are happy to announce that Lychee the Label now operates and fully ships from our Los Angeles headquarters! While we had originally only shipped within the US, Lychee the Label has now also expanded to ship to several countries including Canada, Australia, and the UK. Our social platforms have also extended beyond the countries we currently ship to, as we have gathered followers from all over the world seeking to represent Lychee the Label. We have grown beyond our Instagram platform and have now made a presence on several other socials such as Tik Tok, Pinterest, and Twitter.

As two aspiring fashion icons ourselves, we want to launch a brand that reflects what we feel is missing in the market today. Clothes are the greatest expression of our creativity, and we want to allow everyone to find pieces that speak to them.

Stay connected

Keep up with us at our socials @lycheethelabel for the latest updates. Our Instagram platform showcases daily inspiration from both our co-founders and customers alike. Join us on Tik Tok to see Lychee the Label in action! Follow us on Twitter to get the latest updates on new restocks and arrivals. Join our family and be a #LycheeBabe by tagging us at @lycheethelabel and #LycheexMe on your social media platforms. We love browsing through them and it gives us the chance to feature you on our own social platforms. We love seeing our Lychee Fam style their fits.

Check out our Behind the Scenes page for more information on our process.